# Launch & monitor

{% hint style="success" %}
Go live with support from Tally. Real-time dashboards show participation, funds raised, and price discovery throughout your sale. Use our [simulator](https://tally.xyz/sale-simulator) to test your sale before going live.
{% endhint %}

### During the sale

**What you see:**

* Total raised and participation count
* Geographic distribution (anonymized)
* Transaction success rates
* Milestone alerts (25%, 50%, 75%, 100%)

**What participants see:**

* Live price and participation metrics
* Their bid/purchase status
* Estimated allocation (for auctions)

### Tally support

* **Dedicated channel** — Direct line to our team
* **Technical monitoring** — We watch for issues before you notice them
* **Incident response** — If something goes wrong, we're ready
* **Participant support** — Help for common user issues

### After close

**Within hours:**

* Sale results finalized
* Participant allocations calculated
* Results published on sale page

**Within days:**

* Tokens distributed or lockup contracts funded
* Proceeds transferred to treasury
* Liquidity deployed to DEX

### Launch day checklist

* [x] Team online and reachable
* [x] Monitoring dashboards open
* [x] Support channels staffed
* [x] Social media ready for updates
* [x] Verify sale is live and processing transactions
* [x] Post results when sale closes