# Getting started

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Use our [simulator](https://tally.xyz/sale-simulator) to test your sale before going live.
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## The launch journey

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### Are you ready?

Before launching, make sure you have legal counsel engaged, token economics defined, compliance decisions made, and a marketing plan ready. Don't know where to start? Don't worry, we have you covered.
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### [Choose your mechanism](https://docs.tally.xyz/token-sales/choose-your-mechanism)

How will price be discovered? How will you handle oversubscription? Different mechanisms offer different trade-offs between simplicity, fairness, and market-driven pricing.
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### [Set sale parameters](https://docs.tally.xyz/token-sales/set-sale-parameters)

Duration, tokens for sale, floor price, bid currency, allocation limits. These decisions shape your sale economics and participant experience.
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### [Design your tokenomics](https://docs.tally.xyz/token-sales/design-tokenomics)

Map your full allocation: public sale, investors, treasury, and ecosystem incentives. Finalize and document before announcing.
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### [Configure post-sale](https://docs.tally.xyz/token-sales/configure-post-sale)

Define where proceeds go, how liquidity is seeded, and how purchased tokens unlock over time.
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### [Integrate compliance](https://docs.tally.xyz/token-sales/integrate-compliance)

KYC/KYB verification, geographic restrictions, lockups by jurisdiction. Work with legal counsel to determine requirements, then implement through Tally.
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### [Build your sale page](https://docs.tally.xyz/token-sales/build-your-sale-page)

Branded, white-labeled experience on your domain. Custom design, real-time participation tracking, integrated registration and KYC flows.
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### [Launch and monitor](https://docs.tally.xyz/token-sales/launch-and-monitor)

Go live with launch-day support. Real-time dashboards, live participation metrics, and direct support from the Tally team throughout your sale.
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### Timeline <a href="#timeline" id="timeline"></a>

A typical token sale takes **4-8 weeks** from initial planning to launch, depending on complexity:

| Phase         | Duration  | Activities                                                |
| ------------- | --------- | --------------------------------------------------------- |
| Planning      | 1-2 weeks | Legal review, mechanism selection, parameter design       |
| Configuration | 1-2 weeks | Smart contract setup, compliance integration, page design |
| Pre-launch    | 1-2 weeks | KYC registration open, marketing, community preparation   |
| Sale          | 1-7 days  | Active bidding/purchasing period                          |
| Post-sale     | 1 week    | Distribution, liquidity seeding, vesting activation       |