Getting started

Everything you need to plan, configure, and execute a successful token sale

Use our simulator to test your sale before going live.

The launch journey

1

Are you ready?

Before launching, make sure you have legal counsel engaged, token economics defined, compliance decisions made, and a marketing plan ready. Don't know where to start? Don't worry, we have you covered.

2

Choose your mechanism

How will price be discovered? How will you handle oversubscription? Different mechanisms offer different trade-offs between simplicity, fairness, and market-driven pricing.

3

Set sale parameters

Duration, tokens for sale, floor price, bid currency, allocation limits. These decisions shape your sale economics and participant experience.

4

Design your tokenomics

Map your full allocation: public sale, investors, treasury, and ecosystem incentives. Finalize and document before announcing.

5

Configure post-sale

Define where proceeds go, how liquidity is seeded, and how purchased tokens unlock over time.

6

Integrate compliance

KYC/KYB verification, geographic restrictions, lockups by jurisdiction. Work with legal counsel to determine requirements, then implement through Tally.

7

Build your sale page

Branded, white-labeled experience on your domain. Custom design, real-time participation tracking, integrated registration and KYC flows.

8

Launch and monitor

Go live with launch-day support. Real-time dashboards, live participation metrics, and direct support from the Tally team throughout your sale.

Timeline

A typical token sale takes 4-8 weeks from initial planning to launch, depending on complexity:

Phase	Duration	Activities
Planning	1-2 weeks	Legal review, mechanism selection, parameter design
Configuration	1-2 weeks	Smart contract setup, compliance integration, page design
Pre-launch	1-2 weeks	KYC registration open, marketing, community preparation
Sale	1-7 days	Active bidding/purchasing period
Post-sale	1 week	Distribution, liquidity seeding, vesting activation